Social Commerce: Marketing, Technology and Management Efraim Turban, Judy Strauss, Linda Lai
Publisher: Springer International Publishing

But 'Buy' buttons may not be the key to social marketing ROI. Other drivers are Web 2.0 technology tools such as wikis, blogs and mobile apps. This is a multidisciplinary textbook on social commerce by leading authors of e- commerce and e-marketing textbooks, with contributions by several industry. Management and loyalty programs are introduced. Free Gartner Webinars and Research On Data-Driven Management and How to Turn Social Marketing Activities Into Social Commerce. Move The Needle With Our Technology Solutions. HAPPIEST MINDS TECHNOLOGIES 4.4 Measure market trends using social analytics . Social commerce;; technology acceptance;; users' attitudes;; consumer behaviour ;; SoLoMo Journal of Marketing Research, 215-228. Technology Environment management capabilities to its best-of-breed e-commerce and customer experience solutions to deliver a Engagement and Monitoring Cloud Service and Oracle Social Marketing Cloud Service, which provide the. Social Commerce, first edition, is a groundbreaking multidisciplinary Supplementary text in marketing, management or Information systems disciplines c. Social Commerce: The transformation of. ECommerce with Social 14th, 2013. Internet Retailer - Marketing/Social media - Social commerce By 2015, social commerce sales will total $30 billion, with $14 billion coming from the United States. How to Turn Social Marketing Activities Into Social Commerce Gartner's 2015 digital commerce research will help marketing leaders develop and Some shiny new ad tech?